Sunday, March 22, 2015

DO WOMEN HAVE A COMMUNICATION EDGE WHEN IT COMES TO POLITICS?

Let's take a look backward to think forward. During the 2008 President campaign, then aspiring candidate Hillary Clinton was heckled by men shouting, “Iron my shirt!”  It was presumed that voters found female candidates weaker and less capable, and that even if women acted tough, voters would still object, asserting that they were violating gender norms. End game!
More recently, however, political consultants noted that women make more desirable candidates than men—if only because voters assume women to be more trustworthy, less dishonest, more willing to compromise, better able to find common-ground, and more in touch with what matters to most people.
What do you think?


For more information, see Jordan Brooks, He Runs, She Runs: Why Gender Stereotypes Do Not Harm Women Candidates

No comments:

Post a Comment